Andrew Christoffel – Creative Director

Power Line Safety

Agency: Brown Communications Group
Client: SaskPower
Tactics: Creative Direction, Copywriting, Photography, Videography, Social Media, Experiential Marketing

Power line contacts can be deadly. And for years, their frequency on farms in Saskatchewan was steadily increasing.

SaskPower needed to protect its rural customers, as well as its infrastructure. As a result, a diverse paid advertising campaign relaying important safety information to farmers was developed. It has helped decrease power line contacts dramatically in the province—nearly 20% in five years.

Breast Cancer Screening

Agency: Brown Communications Group
Client: Saskatchewan Cancer Agency
Tactics: Creative Direction, Copywriting, Photography, Videography

In 2019, Saskatchewan Cancer Agency approached Brown to help develop a campaign to support the Saskatchewan Breast Cancer Screening Program, which serves women aged 50-74 across the province.

Once they reach a certain age, women in the target audience are sent letters letting them know it’s time to get their mammogram. This event, while important, can be nerve wracking. Our goal was to play off of the support both breasts, and friends, need when it comes to being proactive about health.

Level Up!

Agency: Brown Communications Group
Client: Regina Public Library
Tactics: Creative Direction, Copywriting, Social Media, Experiential Marketing

Between school years, the struggle to maintain and improve literacy levels among children is all too real. The phenomenon often referred to as the “summer slide” can be a challenge to overcome. That’s where RPL’s annual LEVEL UP! campaign comes in.

Our approach was inspired by the immense success of video games like Fortnite, where characters and adventures come to life on the screen. By creating unique LEVEL UP! characters, we harnessed the magic of video game excitement to encourage kids to explore the world of reading.

This approach not only resonated with children but also made the act of reading feel like an adventure, something to look forward to. It successfully bridged the gap between digital entertainment and the world of books, turning reading into a thrilling journey.